- Pick a topic... duh!
- research it... duh...
- Write a case study about it... um......
Case study should include...
- Background/executive summary of the case study
- How the crisis was handled
- What the crisis did the the stakeholders
- Discuss the different phases of the crisis... i.e. coombs or fearn-banks. you have their stages of a crisis from the handout tonight.
- Also discuss (about a paragraph or 2 about your opinion about if they handled it correctly or what they could have done better.
Specifics...
- 2 pages minimum...
- 3 sources... come on, your in college. Find good sources.
- try to avoid wiki!
- AP/APA style! YES, I'm going to be mean about it this semester! You have to learn it some time in life!
- 1 inch margins/12 font/TNR... see the syllabus for the standard writing style.
- Um... I think that's it. Your sources don't count as part of your 2 page minimum!!!!! haha!
Have fun with this guys... be ready to give a few minute presentation about your case study. We'll talk about them Thursday in class.
Call if you have questions!
Liz
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