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COMM 391-41
SCI/BU: Crisis Communication
Semester: Summer 2008
Instructor: Kerns
Think, Discuss, Participate
Semester: Summer 2008
Instructor: Kerns
Think, Discuss, Participate
How This Works
Your instructor will post a new blog weekly and you will be expected to visit the blog and comment on the weekly content. You are welcome to comment on my comments or respond to a fellow classmates. (aka, discuss something)
Responding "I agree" will not be sufficient. You must add thought into your comment and must add to the discussion. Pretend this is the most interesting blog you've ever read! Get into it. Healthy conversation never hurt anyone!!
Responding "I agree" will not be sufficient. You must add thought into your comment and must add to the discussion. Pretend this is the most interesting blog you've ever read! Get into it. Healthy conversation never hurt anyone!!
Ongoing Crisis Communication Book
Blog Archive
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2008
(47)
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June
(31)
- After the crisis….
- The Crisis Communication Team
- Open communication with internal communication art...
- Question to answer
- A few moments late
- Top Ten List - Crisis Management
- Stakeholders under the crises
- Class notes, discussion and stakeholders to types ...
- Final Project... Company decided...
- For Tomorrow: Crisis Inventory for hopsital
- If no one is reading/responding, we can have a tes...
- Final Project ... Company decision!
- Discussion Question
- Case Study: Exxon Mobil and the Exxon Valdez
- Case Study: Johnson & Johnson and Tylenol
- List of Crises our class came up with...
- Your Case Studies...
- Coombs Typology
- Does anyone have the list we came up with in class?
- Types of crises that could happen
- Chamber of Commerce Stakeholders
- 3 ring binder
- Gerard Braud on Crisis Communications, Part V (DUD...
- Gerard Braud on Crisis Communications, Part IV (a...
- Gerard Braud on Crisis Communications, Part III
- Gerard Braud on Crisis Communications, Part II
- Home Crisis Kit -
- Gerard Braud on Crisis Communications, Part I
- Video about Jim!
- Case Studies...
- Defining Crisis Communications...
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▼
June
(31)
RSS Feed: Crisisblogger
Calendar for the class (tenative)
June 9: Intro to Class, OH MY scenario, introduction to crises, defining crises, what is crisis/issues/disaster management, typology of crises
June 10: Stages of a crisis, what to do when, who might this effect… stakeholders, theory behind crisis communication
June 11: Out of class: library evening for case study research
June 12: Discuss case studies
June 16: Book discussion: Chapters 1 – 4: Crisis Management, Outline for ongoing approach, Prevention and finding the warning signs, and Preventative measures. More info about the final project!
June 17: Book discussion: Chapter 5
Who is in the Crisis Management Team?
Spokesperson
June 18: Media training, types of media to consider, media directory and media log
June 19: Out of class: interview a member of the media about their tips for interview techniques, handling the media on a normal day versus crisis, considerations for press during a crisis, to press conference or not… that is the question, press release to the media during a crisis, how to alert media this isn’t just another press release, and you create a top 10 things to consider or you learned from the interview.
June 23: Discuss what we found about from the actual media!
June 24: Book Discussion: Chapter 6
Crisis Preparation
June 25: Crisis Communication System
June 26: Book Discussion: Chapter 7
Crisis Recognition
Selling the Crisis
June 30: Book Discussion: Chapter 8
Crisis Response
July 1: More crisis response
July 2: How to apply crisis response!!
July 3: Short Class… I know you want to watch the fire
works!
July 7: Discuss Chapter 9 and 10
Post Crisis Concerns
July 8: More Post Crisis
July 9: Wrap Up
July 10: Press Conference, Group Project Due, Individual paper
June 10: Stages of a crisis, what to do when, who might this effect… stakeholders, theory behind crisis communication
June 11: Out of class: library evening for case study research
June 12: Discuss case studies
June 16: Book discussion: Chapters 1 – 4: Crisis Management, Outline for ongoing approach, Prevention and finding the warning signs, and Preventative measures. More info about the final project!
June 17: Book discussion: Chapter 5
Who is in the Crisis Management Team?
Spokesperson
June 18: Media training, types of media to consider, media directory and media log
June 19: Out of class: interview a member of the media about their tips for interview techniques, handling the media on a normal day versus crisis, considerations for press during a crisis, to press conference or not… that is the question, press release to the media during a crisis, how to alert media this isn’t just another press release, and you create a top 10 things to consider or you learned from the interview.
June 23: Discuss what we found about from the actual media!
June 24: Book Discussion: Chapter 6
Crisis Preparation
June 25: Crisis Communication System
June 26: Book Discussion: Chapter 7
Crisis Recognition
Selling the Crisis
June 30: Book Discussion: Chapter 8
Crisis Response
July 1: More crisis response
July 2: How to apply crisis response!!
July 3: Short Class… I know you want to watch the fire
works!
July 7: Discuss Chapter 9 and 10
Post Crisis Concerns
July 8: More Post Crisis
July 9: Wrap Up
July 10: Press Conference, Group Project Due, Individual paper
Want to be a professional? Join LinkedIn. I personally recommend it for students who are looking to link up to other professionals.
Contacting Me
So, you realized that you need to contact me but have no clue how to get a hold of me? Two ways: kernsscibu (at) gmail or on myspace at fialakerns. If you need me ASAP, call me.
8 comments:
test
Top 10 List:
(Interview with Bryan Boes)
1) Time Concerns: within an hour or ASAP as long as you have all necessary information
2) Accuracy: Don’t ever guess or assume
3) Sources: Make sure that your sources are accurate and that you trust them
4) Have a few (approximately three) questions in mind to ask an interviewee and then base your further questions on the answers you receive to these questions
5) Establish Relationships: Be nice!!! If people like you and trust you they will be more willing to talk to you
6) Integrity: Moral and ethical dilemmas. Be sure your details are correct and be delicate if and when possible
7) Unbiased: Don’t be swayed by personal opinions
8) Cover your basis; Make it easy for the media to acquire the necessary info via print and verbal communications
9) Good public speaking skills are important. Be articulate. Use tone and inflection and non-verbal skills well
10) Writing skills are also important for PR in regards to press releases, and other print media used for communication
11) I was told that “Bryan Boes is HOT” needed to make my top 10 list…it didn’t quite make it.
Who you interviewed: Karen Woods, director of Blue Cross Blue Shield of Illinois in Springfield
1. Be yourself and always be comfortable
2. Make sure you are in a good location for an interview and not something distracting in the background, or if there is a backdrop make sure it is appropriate.
3. Listen carefully to the questions, some people are so quick to answer the question they don’t listen to the full statement made.
4. If you don’t understand something, ask for clarification.
5. Do your homework; take printouts with you for facts if needed.
6. Don’t over react to the reporters questions, and always be polite even if they are not.
7. Dress appropriately
8. Return calls and e-mails as quickly as possible
9. Make eye contact with the reporter, don’t look into the cameras, it will make the interview more personable
10. Don’t answer something outside your field, even if you do know the answer
Caleb Young
Bryan Bose
1. ask questions and write down the answers to the questions, but also ask a question the motivation for which the interviewee provided in his or her answer
2. confirm all sources to find the truth
3. "make sure everything is reliable"
4. "make sure everything is prudent"
5. "make sure everything is correct"
6. verify the information
7. "quickness and accuracy"
8. pitch and tone of voice
9. the use of television and video
10. never lie and speculate about a story
Claire Keldermans
(Interviews Jennifer Boyes)
1- Journalist don’t want a five page history of a company or any super emotional sappy story. They want a short, concise story which give them all the information they need to write their story.
2- During a press conference try to be fair and diverse when calling upon reporters for questions.
3- Make sure the who, what, where, when, why and how of the story is covered in the opening paragraph or a press release.
4- When giving a press conference or press release make sure you don’t use a lot of jargon, technical terms, industry slang or complicated words especially if you want to get your press release printed word for word.
5- Even though you might think your business or cause is amazing, you should be as objective as possible when talking about it with the press.
6- The chance of a media release being picked up by a publication can be significantly increases if the story is written from a new or unusual angle. Ex- if your business is moving across the street it’s not that exciting…but if you talk about how your business is moving to a new environmentally friendly building it would cause more of a stir.
7- Journalist love to receive photos with press releases b/c professional photography is expensive. Just make sure it’s a good picture and not some “back yard barbeque” type photo.
8- Over blown claims should be avoided unless they can be sustained (other wise your company or organization could get into a bit of trouble.
Jill
Top 10 Things I learned in my interview:
Don’t Stonewall! (Provide as much information as possible to stop rumor mill)
Have Contacts Set Up in Advance
Work as a Team (Media & Organization) to get info to public
Understand Media has a Deadline
Media will Understand You Are Dealing with a Difficult Issue
Press Conference is Very Useful for Media to Ask Questions
Handouts about Issue Can Be Distributed at time of Press Conference
Don’t Be Afraid of Media and their Questions
Take Your Time Answering Questions (Pauses are okay: Time to gather thoughts)
Press Release is a Starting Point
Top 10 List
Julie Boren, Pike Press
1) Don't Stonewall! (Provide as much info as possible to stop rumors)
2) Have contacts for media set up in advance. And make sure they have contacts for your organization.
3) Work as a team (Media & organization). Both trying to get information to public as soon as possible.
4) Understand the Media has a deadline.
5) In turn, the media will understand you are dealing with difficult issues.
6) Press Conference is very useful for media to ask questions.
7) Handouts can be distributed at a press conference.
8) Don't be afraid of the media and their questions.
9) Take your time answering questions. Pauses and deep breaths are okay. They give you time to gather your thoughts.
10) A press release is a good starting point.
oops. Sorry Liz. I didn't realize you already posted my list I sent you. Thanks!
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