Tuesday, June 24, 2008

A few moments late

Hey everyone - If I'm a few minutes late... begin to work on the following for our crisis communication plan... This is the template I created but we can tweak to the hospital....

Introduction:

Mission and Identification of the Chamber: Identify your chamber in this stage. State the name of the organization, mission statement, vision statement, and a brief summary including membership size and any historical background about the organization.

Purpose of this Plan: In the beginning of your plan, you should define the specific purpose intended for this document. Example: “The purpose of this Crisis Communication Plan is to provide a systematic approach to follow in order to communicate to specific stakeholders of the chamber in the event of an emergency. The goal of this plan is to be prepared for a crisis and how to react appropriately and to ultimately return to normal operations as quickly as possible. In a crisis, an open an honest disclosure with the media shall be stressed allowing for specific stakeholders in the chamber to be informed and educated on the status of the crisis.” (Green Bay, 2003)

Declaration of Authority: It is at this time your chamber will need to designate authority to someone specific to declare an emergency and who, in their absence or incapacity, has this authority. This person also serves as the media spokesperson ALONE for the organization unless otherwise noted. Any questions from the media should be funneled through this person and/or a Director of Communication/Public Relations should this position exist. If there is not a President & CEO/Executive Director at your chamber, a board President/Chair would likely serve in this position.

No comments: