Tuesday, July 1, 2008

July 1 - Question 9

What are the advantages and disadvantages of using full apologies during a crisis? Do you think partial apologies (as defined by coombs) have any real value? Why or why not?

2 comments:

Vader said...

Caleb Young, Katie D., Whitney D.

Advantages: Respect gained from admitting you were wrong

Disadvantages: lawsuit- legal liability

A partial apology can have some real value because it can safe face in the publics eye and can still provide creditbility, even if its only words.

Claire Keldermans said...

The advantage is that you come out looking a little better than if you just ignore it and get some respect from admitting your faults.

The disadvantage is that you open yourself up to lawsuits.