What are the advantages and disadvantages of using full apologies during a crisis? Do you think partial apologies (as defined by coombs) have any real value? Why or why not?
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June 9: Intro to Class, OH MY scenario, introduction to crises, defining crises, what is crisis/issues/disaster management, typology of crises
June 10: Stages of a crisis, what to do when, who might this effect… stakeholders, theory behind crisis communication
June 11: Out of class: library evening for case study research
June 12: Discuss case studies
June 16: Book discussion: Chapters 1 – 4: Crisis Management, Outline for ongoing approach, Prevention and finding the warning signs, and Preventative measures. More info about the final project!
June 17: Book discussion: Chapter 5 Who is in the Crisis Management Team? Spokesperson
June 18: Media training, types of media to consider, media directory and media log
June 19: Out of class: interview a member of the media about their tips for interview techniques, handling the media on a normal day versus crisis, considerations for press during a crisis, to press conference or not… that is the question, press release to the media during a crisis, how to alert media this isn’t just another press release, and you create a top 10 things to consider or you learned from the interview.
June 23: Discuss what we found about from the actual media!
June 24: Book Discussion: Chapter 6 Crisis Preparation
June 25: Crisis Communication System
June 26: Book Discussion: Chapter 7 Crisis Recognition Selling the Crisis
June 30: Book Discussion: Chapter 8 Crisis Response
July 1: More crisis response
July 2: How to apply crisis response!!
July 3: Short Class… I know you want to watch the fire works!
July 7: Discuss Chapter 9 and 10 Post Crisis Concerns
July 8: More Post Crisis
July 9: Wrap Up
July 10: Press Conference, Group Project Due, Individual paper
2 comments:
Caleb Young, Katie D., Whitney D.
Advantages: Respect gained from admitting you were wrong
Disadvantages: lawsuit- legal liability
A partial apology can have some real value because it can safe face in the publics eye and can still provide creditbility, even if its only words.
The advantage is that you come out looking a little better than if you just ignore it and get some respect from admitting your faults.
The disadvantage is that you open yourself up to lawsuits.
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