http://social-media-university-global.org/2007/08/07/facebook-crisis-communications/
This article talks about how Facebook can be of value during a crisis if you have a Facebook group established specifically for crisis in a community. It gives an example of having a Facebook page for Ft. Lauderdale Florida emergency response teams in case of a Hurricane. Facebook can be of value during crisis b/c you can post things and have them available instantly. The article does warn that you should set up boundaries for you Facebook page like whether or not you should allow other people to post on the particular page or if it should only be used as a source for quick information.
The article also suggests that you should have the steps it takes to set up a "crisis" Facebook page in your crisis communications plan as another way to get information out to the public. This would allow you to specifically name your Facebook page to your own particular crisis, for example, you could name it after a specific hurricane or bridge collapse.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment