In chapter 7, the book speaks about the 3 basic factors on how people are persuaded.
1) What are they?
2) Why do you think Coombs cites these 3 factors?
3) Do you think he's missing the boat here on anything?
4) Understanding your own personality, would you be a good crisis manager on stage and as a spokesperson? Are you good under pressure? Tell me about it. :)
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3 comments:
Caleb Young, Katie D., Whitney D.
The three basic factors are credibility, emotion, and reason.
Coombs cited these three because he wants people to be truthful and gain public support from persuasion.
Coombs is not missing anything because he describe all the important points in persuaded people.
(Caleb Young)- I believe I can be a good spokesperson under pressure because I have been in front of the camera before and I just learn to relax and answer the questions to the best of my abilities in order to provide a clear statement.
i know i wouldnt be a good crisis manager on stage or a spokesperson. I would need to be more of a behind the scene person. I am okay with pressure just not so much with other people...
Reason, credibility, and emotion.
I think all 3 are important in effective crisis communications and managment.
I think I would be a good crisis communications official. I can think on my feet and can communicate effectivly with all typs of publics.
But that doesn't necessarily mean I'd like to do it:)
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