Glass in the Baby Food - What would you do on page 104
You work for Gerber, the baby food company. In the same month, there are reports of pieces of glass appearing in Gerber products and in Beech-Nut baby food, your competitor. An internal investigation and an investigation by the FDA can find no glass contamination your facilities. Management strongly suspects product tampering. Reports of glass in Beech-nut products appeared a week before reports of glass in Gerber's. It could be people trying to cash in on the product scare- they put the glass in hoping to get money from Gerber. Beech-nut has just announced a product recall related to the glass. What do you recommend Gerber do and why?
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3 comments:
Caleb Young, Katie D., Whitney D.
Gerber should use an open- door policy because the company should tell the public the truth in which the company had no glass and that it was a rumor. In other words, let the media report about the crisis to find the truth.
Gerber should not recall the product. It should be up front and proactive in dealing with the media and public. Let them know internal investigations and investigations by the FDA have not found any evidence of the glass in production.
Releasing a press release and even having a press conference immediately will stop the rumor mill. Also, I would have an expert from the FDA who was involved in the investigation speak about their findings, or lack of.
I think Gerber should wait to pull the product until an investigation proves otherwise. I believe the company should be proactive and let the public know what it is doing and the reasoning for it.
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